VroomWear: Rev Up Your Car Fashion

Why should guys have all the fun when it comes to car fashion? We gals love cars, too, and now we can tune up our wardrobe with racy attire.

By Holly Reich

We Love You Danica

You know how super sexy Danica Patrick looks in her GoDaddy racing gear? The Indie racer rocks a combo of feminine and super buff. And that’s a good thing. Patrick has done a lot for the sport of race car driving by bringing in a whole new audience. So, whomever is grousing about her bikini shots or TV ads for GoDaddy.com—tell them I’m glad we have a bold woman in the business.

Do you want to add some of that race appeal to your wardrobe? Why not dress up your flowered cotton mini-dress with motorcycle boots from Harley Davidson and a leather jacket from BMW? Layer a Chevy tank top under a jean jacket or a NASCAR hoodie with heels and a tight dress? (OK, I’ll stop now…)

Automotive companies sell all kinds of gear on their sites — and we’re not talking oversized t-shirts. Plus, the prices are geared down — you won’t be paying high tags for interesting finds. And, if, like me, you love vintage shopping, tuck into local thrift shops or eBay for unusual automotive apparel.

Here are a few of our favorite things:


Of course, you are getting Italian flair with all things Ferrari.

Check out the chic Ferrari white (ice) jacket in stretch “techno fabric” with red appointments. $220

Ferrari’s Ladies red driving gloves in canvas net and red calf leather would look terrific with your pea coat. $146

And for sunny days in your drop-top, drape yourself in a hand-printed, pure silk headscarf decorated with technical designs of the Ferrari 125S. $214
Visit: Ferrari


This shop features lines from top rally gals and guys.
T-shirts? Yes, if it’s a Danica Patrick sequin-accented T in light green and orange. This is true kitsch! $24.67

Want stripes? Jeff Gordon Women’s Striped Tank comes in red and black. $17.99

A hot hoodie? Try a Dale Earnhardt Jr. Metallic Hooded Sweatshirt emblazoned with number 88. $64.99


Like a beautiful Bentley, all of the products on this site are well crafted.

Accessorize with a small leather notebook in black leather with red stitching. Made exclusively for Bentley by Ettinger of London. 75 Euro

The 100% cashmere double-faced Fading Out Scarf gracefully blends camel and grey. The fabric is woven with the iconic Bentley Wings. 85 Euro

And who can resist a Bentley Beanie in Merino Wool? 20 Euro
Visit: Bentley

Harley Davidson

OMG! Leather jackets and vests, denim, motorcycle boots and more. Motor on over to the site and let your imagination go wild.
Visit: Harley Davidson


Wave the American flag! You’ll find goodies like the Chevy Camp Shirt, Tri-Five 1955-1957. It’s man-sized but very aloha. The blue button-down is decorated with Chevy crests from the 50s. $39.99

I couldn’t resist the women’s beaded tank top, “Love My Chevrolet” in lime green. $26.99

For all things Chevy, including apparel for muscle cars, trucks and racing, visit: Chevrolet

Land Rover

Custom made and eco-friendly is what you’ll find at Land Rover. The Bamboo Flatlock Crew is made of 94% natural bamboo fibers and 6% spandex. The moisture-wicking long-sleeved T has the Land Rover oval embroidered on the neck. $49.99
Visit: Land Rover


We’re drawn to the chunky BMW Ladies’ Quartz Chronograph. The white-faced watch, adorned with the BMW logo, has an adjustable metal bracelet. $225
Visit: BMW

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