Lexus Design Award: More than Good Looks
When you’re a Lexus, good design is in your DNA. And that’s at the root of the Lexus Design Award
By Kimberly Phipps
For Lexus, “design” is not just about looks–it’s a process in problem solving and a solution to shape a better society and future. With that goal in mind, the Lexus Design Award was born. The award provides an opportunity for young innovators to showcase their works while receiving feedback from world renowned professionals in the area of design. Through this initiative, Lexus hopes to nurture and support world-enriching creators.
Curiosity is the theme for the second Lexus Design Award, and one that challenged and inspired this year’s entrants. Competition is stiff–over a thousand submissions were received this year. But the rewards are worth the effort–twelve winners were selected and will be flown to Milan to have their work exhibited in the Lexus space during Milan Design Week. The top two winners, a hand-blown iridescent lamp and a fort-building kit for kids, will each receive up to $50k each to bring their prototypes to life.
Click on the link below to take a look at these beautiful entries in our online gallery: